Colors
Pawsync's original colors didn't complement the brand as well as we'd hoped, and they weren't inspired by what the brand represents—unlike VeSync's other brands. We created a new color palette that better reflects what Pawsync stands for, drawing inspiration from a few of our own furry friends.
Before
After
Dream Bandana
Inspired by artisan craftsmanship, the Dream Bandana was the first piece of Pawsync merchandise introduced after the brand's launch. Pawsync is dedicated to keeping the bond between pets and their owners at the center of everything it creates.
Website
The website was the biggest hurdle of this brand. Having gone through multiple iterations of the style and viewing heat maps, we landed on a website that feels functional yet visually pleasing.
Social/Ads
As part of the rebrand, we eliminated bright and distracting elements to introduce greater visual clarity and balance. The updated design system emphasizes a calm yet premium aesthetic, reinforcing Pawsync's commitment to trust, quality, and a more refined brand experience.