Logo and Mockups
A mood board and some mockups to convey my vision to the client while also offering a slight adjustment to their logo to align with the proposed direction of boldness.
The Website
The main goal was to redesign key landing pages—places users arrive from social ads or campaigns—so the focus was on creating strong first impressions and guiding them towards checkout. Using bold text and strong imagery, Color Culture's website brings confidence to a premium, high quality treatment.
